#Jumpcut 2.0 free#

Now media is increasingly about building a presence in the interstices of people’s personal relationships, rather than trying to bombard them with information and messages.Įmergence.

Online social networks such as MySpace have soared in popularity over the last years, as their functionality has moved beyond chat forums and has struck a chord with young and old. Mainstream media and social media are not distinct, but feed on each other in a marvellous symbiosis. As broad creativity is unleashed, the famed “ long tail” has become prominent, with the many new creators of media collectively establishing a presence that equals that of the established media and entertainment enterprises. As technology unleashes everyone’s creative potential, lowering the cost of creating quality content to almost nothing, a key implication is the creation of a world of infinite content. The new Web 2.0 tools, such as Jumpcut, not only allow people to upload their content to the web, but also to edit and remix it without expensive equipment or software. Now, finally, everyone has been enabled as creators, with not only more than half of US teens, but fully 18% of over 65 year olds having created content on the web. Through human history the vast majority have been cast in the role of consumers.

#Jumpcut 2.0 free#

The turning point was when simple, free blogging platforms emerged around 2000, enabling people to ignore domains registrations, HTML, and website design, and in minutes post their words and pictures on the Internet for all to see. There are six key characteristics of Web 2.0: Since 2001 a new approach to tapping the potential of the internet, dubbed Web 2.0, has grown and developed, based on a new mindset, and offering a universe of extraordinary possibilities. Thus began what is now dubbed Web 1.0, from 1994 until the web crash in 2001. The first ascii web browser was created in 1992, the first graphic web browser was invented in 1993, and in 1994 the big debate was whether commercial use of the Internet should be allowed. The World Wide Web, including HTML, HTTP, and URLs, were created in 1990. If you don’t have the patience to watch the keynote, here’s a brief snapshot of what I covered: My 25 minute keynote (and the rest of the event) can be viewed on an online videostream. I recently did the keynote for an event on Web 2.0 marketing run by Hothouse, a very interesting web house with major clients including News Corporation, Toyota, and Yahoo!7.

Developing Knowledge-Based Client Relationships.

Living Networks 20th Anniversary Edition.

Innovation strategy for boards of directors.